LULUFIT
Case study + UI/UX Design:
TEAM: Individual, Inspired by MiniEnterprize 2023
TOOLS: Figma, Adobe Illustrator, Adobe Photoshop, Procreate
TIMELINE: Summer 2024
Introducing Lulufit—a fitness app inspired by Lululemon. Lulufit combines the brand's commitment to quality and innovation with advanced features to create a truly personalized and inclusive fitness experience. The app provides customized workout plans, gamifies fitness tracking, and offers accurate size charts for diverse body types. After and before each workout, users can browse recommended Lululemon products tailored to their needs.
With Lululemon's established brand and community engagement, Lulufit aims to elevate the digital fitness space, addressing the shortcomings of existing apps and enhancing user motivation and satisfaction.
Easy registration
Enable users to register effortlessly while ensuring their information remains confidential and secure.
AI-powered Recommendations
Utilize registered user data to provide personalized recommendations, eg. Lululemon products and tailored fitness classes.
Enable users to track milestones through achievements and a leaderboard. This feature will motivate users by recognizing their progress and encouraging friendly competition.
Gamified Profile
Offer an interactive, easy-to-use class search with filters for class type, difficulty, etc. AI-powered recommendations help users quickly find and book the perfect fitness classes for their needs.
Interactive & Easy class search
product recommendations
Show recommended Lululemon products before each workout to promote product sales.
Interactive User Community
An interactive community where users can discover nearby Lululemon events, view friends' posts, and engage by liking, commenting, and sharing
CAse Study:
LULULEMON ATHLETICA
Lululemon Athletica is a clothing company that focuses on athletic wear and is mainly stationed within North America. Initially a design studio by day and a yoga studio by night, the first standalone store opened in the Kitsilano neighbourhood of Vancouver in November 2000. The company aimed to provide high-quality, stylish, and functional athletic wear for yoga enthusiasts and athletes.
Upon studying the Case Material, here are my findings:
KEY ISSUES
#1
Increased competition → “ Traditional sportswear giants such as Nike and Adidas were racing to jump on the athleisure trend ”
#2
International sales → Only 14 percent of Lululemon’s sales come from international markets *
Problem Statement:
“How can Lululemon enhance its strategies to distinguish itself from competitors and accelerate its growth in international markets?
RECommendation/solution: LULUFIT
Current fitness apps often lack customization, accurate size charts for different ethnicities, and engaging community features. These shortcomings lead to frustration, inefficiency in achieving fitness goals, and a lack of motivation among users.
Lulufit addresses these issues by providing personalized workout plans, gamified fitness tracking, and accurate size charts. Leveraging Lululemon's established brand, Lulufit delivers a motivating and secure fitness experience to help users achieve their fitness goals efficiently.
HOW
Personalized Workout Plans: Develop a database of workout routines and dynamically generate plans.
Gamified Fitness Tracking: Implement badges, leaderboards, and challenges and integrate progress tracking and goal setting.
Accurate Size Charts: Collect and analyze data on body measurements across different ethnicities.
Collaborate with apparel experts to develop inclusive size charts.
Reward System: Track workout time and milestones to automatically generate discount codes and integrate them with Lululemon's e-commerce platform.
KPI
User Engagement: Daily and monthly active users, session length.
Customer Retention: User retention rates, repeat usage.
Workout Adherence: Consistency in following workout plans.
Reward Redemption: Frequency of discount redemptions.
User Satisfaction: App ratings, feedback, NPS.
Sales Impact: Increase in Lululemon product sales linked to app usage.
Inclusivity Metrics: User diversity in terms of ethnicity and body types, and feedback on the inclusivity of size charts and product recommendations.
Personas
Below is my brainstorming for key features and marketing: personalized workout plans, diverse exercise options with video tutorials, and gamification elements like workout tracking and challenges. The app offers accurate Lululemon size recommendations while ensuring data confidentiality. Community features include friend connections, event participation, and forum engagement. Additional features are custom nutrition plans, progress tracking, and timely reminders, all within a clean, modern UI for a seamless experience across devices.
APP BRainstorming
UX Prototyping
User flow Sample
The user flow is designed to be simple and AI-driven: Start with sign-up or login, followed by profile setup with fitness goals and optional size info. The AI-powered home screen offers personalized workouts, community features, and nutrition plans. AI generates tailored recommendations, tracks progress, and suggests Lululemon products. Additional features include progress tracking, notifications, and settings management, all enhanced by intelligent algorithms.
APP Identity
Conclusion
So, How does LULUFIT address the Problem Statement: “How can Lululemon enhance its strategies to distinguish itself from competitors and accelerate its growth in international markets?
LULUFIT addresses Lululemon’s challenge of enhancing its strategies to stand out in the competitive athleisure market and accelerate growth. By offering a personalized and engaging fitness experience, the app aims to create a unique value proposition for users, strengthening Lululemon’s brand position.
To distinguish itself from competitors, LULUFIT leverages a unique advantage: no other major fitness brand has integrated a fitness app as part of its core offering. The app provides tailored workout plans and personalized product recommendations powered by AI, enhancing the user experience. Additionally, gamification elements, such as tracking workout minutes, earning rewards, and participating in challenges, drive user engagement and loyalty, setting Lululemon apart in a market where fitness apps are still emerging.
For international growth, LULUFIT supports Lululemon’s expansion into new regions by emphasizing a user-friendly digital platform. The app is designed to be intuitive and accessible across various languages and cultural contexts, ensuring a seamless experience for users worldwide. By offering localized content and integrating with Lululemon’s global stores and online presence, LULUFIT enhances Lululemon’s reach and engagement in international markets, driving its global growth strategy.
final Reflection
Starting this journey with the app's UI/UX design has been a truly transformative experience, and I owe a great deal of thanks to MiniEnterprise 2023. The case competition, where my team and I worked on a Lululemon project, inspired the initial idea for this app and gave me the motivation to develop it further as a summer project.
This endeavour has been driven by a strong sense of self-motivation. I took the initial idea from MiniEnterprise and set out to develop it into a comprehensive UI/UX prototype, working independently throughout the project. The focus was on creating a detailed and engaging design, which provided a unique opportunity to delve deeply into Figma and the principles of user experience design.
Navigating this project solo presented its own set of challenges, from designing intuitive user flows to crafting an engaging interface. Each obstacle was a chance to learn and grow, pushing me to refine my skills and adopt creative problem-solving approaches. This journey has not only sharpened my technical abilities but also deepened my understanding of what it takes to create effective and user-friendly designs.
I am deeply grateful for the inspiration provided by MiniEnterprise and for the personal growth that came from tackling this project on my own. This experience has been a significant milestone in my development as a designer, highlighting the value of dedication and self-driven learning in creating meaningful user experiences.